“As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritised to connect even more deeply with our target consumer – the focused performer,” said Under Armour president and chief executive Patrik Frisk. Under Armour to lay off 600 employees as losses mount The MyFitnessPal transaction is expected to close in the fourth quarter of 2020. MyFitnessPal currently has more than 200 million users but Under Armour’s decision to sell it and wind down Endomondo means the MapMyFitness platform will be the lone fitness app to remain operated by the Baltimore-based company.Īccording to the Financial Times, Under Armour’s connected fitness division made up just three per cent of the company’s overall revenue in 2019. The app was bought by Under Armour in 2015 for US$85 million. The company will also be discontinuing the Endomondo platform, which tracks workouts and provides audio feedback, at the end of 2020. The app, which enables users to track their diet and exercise, was acquired by Under Armour in 2015 for US$475 million. US sportswear brand Under Armour has announced it will sell the MyFitnessPal platform to private equity firm Francisco Partners for US$345 million. Sportswear brand’s Q3 results surpass expectations, including revenues of US$1.4bn.Company to wind down Endomondo platform at end of 2020.Under Armour acquired MyFitnessPal for US$475m in 2015.

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